University’s Facebook experiment makes political waves

A Facebook ad may have driven 280,000 Americans to the polls in 2010.

A University of California (UC) San Diego researcher who helped prove well-placed Election Day Facebook ads could boost voter turnout said social media could be the most effective way to get Americans to the voting booth this November.

A UC San Diego research team on the day of the 2010 midterm elections posted a reminder to vote on the Facebook pages of 61 million Americans. The “Today is Election Day” banner ad linked to polling place information and displayed photos of users’ Facebook friends who had said they voted.

A control group of 600,000 Facebook members did not receive the voting reminder in their news feeds, and another 600,000 were shown a modified version of the Election Day message without the pictures of friends next to the news feed item.…Read More

University libraries not hurrying to the mobile web

UC San Diego's mobile library site is among the relatively few in higher education.
UC San Diego's mobile library site is among the relatively few in higher education.

The University of California, San Diego, has joined a small list of schools with library web sites accessible through any smart phone as campus technology leaders try to meet student demand for anytime, anywhere access to library databases.

UC San Diego officials announced the new web site—designed for iPhones, Droids, and other popular smart phones—Sept. 23, highlighting the “Ask a Librarian” feature that lets students chat, text message, or call library staff using the mobile site.

Students also will have easy access to library hours, directions to the building, and a library catalog where they can look for books and other resources and request items to pick up.…Read More