Twitter simplifies in bid to engage more users

Twitter is changing to address a paradox about a service that revolves around messages limited to just 140 characters. As simple as it sounds, the concept remains too confusing and frustrating for a lot of people, the Associated Press reports. A redesign is supposed to make Twitter easier to navigate. It offers more accessible features that customize the experience for each user. The service is also expanding users’ profile pages to accommodate more detailed information about brands in text, photos and video as Twitter tries to convert more companies into advertisers. Twitter’s tweaks debuted in a Thursday update to its software for smartphones and tablet computers. The new look will be gradually rolled out on its website during the next few weeks…

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