Higher ed fundraising jumps amid recovering economy, social media use

Universities expect the fundraising increase to continue through 2011.

Seven in 10 colleges and universities have recorded an uptick in donations this year after historic decreases in 2009-10, and experts said Facebook and Twitter adoption could be a driving force behind the optimism among campus fundraisers.

Ten percent of campuses reported “significant increases” over the past six months and 35 percent reported “moderate increases” in a survey released April 7. Twenty-two percent of colleges recorded a “little increase” in donations.

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