Personalizing 1.2 million communications with students? No sweat

With the right technology, colleges and universities can bolster recruitment efforts, become more efficient, and focus on personalizing communications.


Almost any institution can send an eMail blast that reaches tens of thousands of perspective college students. It’s the schools that can put the pivotal personal touch on those electronic mailings that have a provably better chance at recruiting its recipient.

Personalizing such a massive number of messages seems somewhere between tedious and impossible, especially for colleges with small enrollment and recruitment staffers. How would one even begin to sift through the mass of potential students and add a small but critically important personal aspect to each eMail?…Read More