Spiking gas prices and a growing reliance on college websites could make online campus maps a premiere recruiting tool, to the tune of $60,000 per month.
Technologists who have tracked the evolution of the interactive campus map say the online tour—complete with 360-degree views, descriptions, and videos—will take on a more vital role in college recruitment efforts as gas prices rise and the days of multiple campus visits become unfeasible for most middle-class families.
“You simply can’t afford to take your children to 20 schools to see what they’re all about anymore,” said Kyle James, founder of the popular higher-education site .eduGuru and a former webmaster at Wofford College in South Carolina, during a Feb. 28 edSocialMedia webinar. “It’s just too expensive to do that … but it’s vital in the recruitment process.”…Read More