Seven in 10 colleges and universities have recorded an uptick in donations this year after historic decreases in 2009-10, and experts said Facebook and Twitter adoption could be a driving force behind the optimism among campus fundraisers.
Ten percent of campuses reported “significant increases” over the past six months and 35 percent reported “moderate increases” in a survey released April 7. Twenty-two percent of colleges recorded a “little increase” in donations.
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