Active learning continues to be a hot topic in higher education and we have had many requests to help design spaces with technology to support that teaching style. Most instructional spaces at West Chester University in Pennsylvania are designed for bring your own device (BYOD) so that students and faculty can bring in their own computers, smartphones, or tablets. We wanted to provide tech that faculty, staff, and students can access from their personal devices, regardless of hardware platform, including our learning management system, Office 365/OneDrive, virtual desktop infrastructure (VDI), cloud printing, wireless presentation, mobile on-demand lecture capture, and mobile videoconferencing.
People can access all the tech we’ve implemented, but our concern was how would we help them recognize and adopt this tech? Although we send mass emails, host faculty and student orientations and training programs, and use digital signage and our webpages, we know this can lead to communication overload and the message can get lost.
The beauty of brand names
We all know what people are talking about when we say Kleenex, Band Aid, or Xerox—all brand names, not the actual products. We see the same thing in technology. Some classic examples are Google (web searching), Smart (interactive whiteboard), and Skype (for web conferencing). To make our technologies more recognizable, we used the branding approach.…Read More