Other platforms
Officials at IU are looking for new ways to expand the university’s social media presence.
IU has moved into the image-focused medium with Instagram, and the @IUBloomington account ranked fifth in followers and third for user engagement. The university also has more than 23,000 followers on the site Pinterest.
Much of Land’s efforts are going toward thinking up more campaigns like #IUsaidYes to create engagement between the university and its “followers.”
On Facebook, IUPUI has a “50 Things to Do Before You Graduate” campaign, which asks students to post pictures of themselves doing items on the list, such as playing a sport on campus or visiting “the cube” in the Office of Student Involvement.
It’s all to make college a more “social” experience.
©2013 the Herald-Times (Bloomington, Ind.). Distributed by MCT Information Services
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