Marquette also is among the colleges reaching out to high school students through social media like Twitter, Facebook, Tumblr and Instagram in an effort to expand recruiting.
The Milwaukee School of Engineering reaches out to high school students as early as their freshman year with a social media tool called Bridge that matches them with an admissions counselor and current students.
“We still call parents on the phone, but we meet students in their space on a social platform,” said Seandra Mitchell, director of admissions at MSOE.
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