Datamark Invited to Present at LeadsCon East 2013

Salt Lake City – August 6, 2013 – Datamark, the leader in data-driven enrollment marketing, will present the session “Four Ways to Unlock Your School’s Growth Potential” at the upcoming LeadsCon East 2013 Buyer’s Summit. The Buyer’s Summit is an invitation only event, designed to connect industry experts and end users as they explore new and better ways to reach and engage prospects.

“We appreciate LeadsCon extending an invitation to us to present – this is a great opportunity to share the insight we have gained over the years working with both lead vendors and purchasers,” said Brittany Smith, presenter and Director of Solutions Management for Datamark. “There is a science to achieving growth, and there are specific ways to make a school’s marketing strategy more effective so it can attract the right kinds of inquiries, nurture those inquiries, and ultimately, grow enrollments.”

Smith will discuss new technologies and tips that can help a school be more efficient and see better returns. This includes print on-demand technologies, the need for regular communication audits and review of business rules, and the most underused resource that most schools do not utilize. Smith recently moderated a panel at this year’s APSCU Annual Convention on a similar topic and looks forward to sharing the ways schools can streamline the enrollment marketing process at the upcoming Buyer’s Summit event.

The Buyer’s Summit takes place on August 13th at the Warwick Hotel in New York City. The two and a half day LeadsCon East event is full of can’t miss content designed to help attendees keep up to date on the latest trends and save money by avoiding all too common mistakes in lead generation and conversion. More than 5,000 people rely each year on LeadsCon for unparalleled insights and access to marketing leaders.

About Datamark
Since 1987, Datamark ( has delivered innovative, data-driven marketing exclusively to higher education. The company provides marketing advisory research services, full-service lead generation and management, and conversion marketing solutions designed to reach, engage and motivate prospective students. Focusing on performance and visibility into the student enrollment cycle, Datamark helps schools drive higher return on their marketing investment.

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