Smart phones, the Google study showed, were by far the most common starting point for those who fell into the sequential screening group.
“What the Google study shows is that the admissions game is probably not moving exclusively to mobile, but that your mobile site is becoming the first thing prospective students look at,” Karine Joly, a web marketing professional and founder of collegewebeditor.com, a site at the forefront of the RWD movement, said in a blog post. “People move to different devices because they want to accomplish different things, and they prefer to use the device that better fits the specific need they’re trying to fulfill at a given moment.”
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