While Google is hoping the addition of more personal results will make its search engine even more useful, the changes also could spook some people as they realize how much information is being compiled about them.
Google tried to minimize privacy concerns by recently switching to technology that encrypts all its search results to protect the information from slipping out.
Previous privacy missteps by both Google and Facebook resulted in both companies entering into settlements with the U.S. Federal Trade Commission. The FTC agreements require Google and Facebook to submit to external audits of their privacy practices every other year.
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