“There are real communication challenges given how much communication has changed over the last five years,” said Warner, an engineering professor at Howard. “You’ve gone from a world where social-networking sites didn’t exist to one where they’re now ubiquitous.”
Reaching people on the social network, or mobile device, they check most often has become a key objective for entrepreneurs in the electronic era.
Two Princeton University graduates last year created a platform called SwoopText.com that allows Princeton student groups to send text messages to members, according to the campus newspaper. The members can also use the system to RSVP.
Colleges for several years have had systems in place to send text alerts to students in case of emergencies or weather-related closings. The ConnectYard system differs from those because it allows students to receive, and reply to, messages in whichever format they choose to use.
The professor, in turn, receives the reply in the format he or she prefers, usually eMail.
“What we hear from our students is that they want to be communicated with in the spaces where they’re hanging out,” said Blake Haggerty, assistant director for instructional design at NJIT.
ConnectYard, which NJIT hopes to debut in the spring, works with a college’s existing learning management system to “push” important eMail bulletins to students through the method or methods they select—cell phone texts, Twitter, or Facebook.
Professors can reach them by sending out the same kind of eMails they have always used, and without having to “friend” their students on Facebook, learn how to tweet, or know a student’s phone number.
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