Innovation is increasingly important in helping colleges and universities attract and retain students, and when it comes to fields of study, many students look for majors that will guide them to career paths with healthy prospects for growth and success. (Read: "3 blossoming fields of study with massive potential.")

While a career as a social media expert might have raised eyebrows two decades ago, today's reality is that social media has a major impact on nearly every market--and institutions are rapidly working to integrate social media management into their academic offerings.

At the University of Texas, AdGrad is...

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About the Author:

Laura Ascione

Laura Ascione is the Managing Editor, Content Services at eSchool Media. She is a graduate of the University of Maryland's prestigious Philip Merrill College of Journalism. When she isn't wrangling her two children, Laura enjoys running, photography, home improvement, and rooting for the Terps. Find Laura on Twitter: @eSN_Laura http://twitter.com/eSN_Laura