When you have nearly 38,000 students enrolled in your university, the data challenges are formidable. At The University of Alabama, the Office of Institutional Research and Assessment (OIRA) team works with administrators to make sure that data is used effectively to help students–and the university–prosper.

Lorne Kuffel, executive director of OIRA, leads a team that uses analytics and data visualization to analyze and report on the university’s enrollment and retention goals.

OIRA produces official data for enrollment and staff reporting for Alabama, which is also sent to the state and federal government. Kuffel’s team also does a great deal of internal analyses...

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