Chat commerce, the future of digital commerce and engagement in messaging apps can create a better experience for all on campus

5 ways chat commerce empowers students and administrators


Chat commerce, the future of digital commerce and engagement in messaging apps can create a better experience for all on campus

Parents who constantly tell their children to get off their phones may want to think again as their kids depart for college this fall. The ability to use chat messaging to communicate with fellow students and teachers helps nervous first-year students navigate new environments—and there are benefits for college and university administrators, too.

University staff can take advantage of a trusted communication channel that their students are already on 24/7. Just like corporations, educational institutions are reinventing themselves as we adjust to an increasingly digital world.

After two years of getting by with temporary teaching tools, administrative leaders are investing in deliberate digital strategies, leaning into new technologies, and tapping into the power of AI and automation. In fact, the global education technology market, which was already valued at $106.46 billion in 2021, is expected to experience a compound annual growth rate (CAGR) of 16.5 percent from 2022 to 2030.

For administrators wanting to invest in a long-term digital strategy, here are five ways chat commerce, the future of digital commerce and engagement in messaging apps and mobile communication channels, can help you deliver a better experience for students, parents, fellow staff, and faculty.

1. Reach students where they are

The average American spends an average of five to six hours on their phones daily. As any parent or educator will tell you, that’s a conservative estimate for most college-aged students. What’s more, the rapid rise in chat platform usage makes this channel ideal for students, especially considering that 44 percent of Gen Zers check their notifications within one minute of receiving a message. Introducing a chat channel should be a no-brainer for educational institutions as it gives students a convenient way to communicate with staff without having to go in person, comb through dozens of web pages, or talk on the phone (a Gen Zer’s worst nightmare).

2. A smart way to deal with chaos

Dealing with applications, new student registration, and other aspects of admission and orientation processes take up a sizable portion of college and university administrators’ time. Dealing with students who may not understand the process and demanding parents with frequent queries is a headache every administrator dreads each semester. Chat enables the school to nurture new students by sharing admissions updates, quickly answering questions, and passing along orientation schedules.

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