July 20, 2022 – Raleigh, NC – Element451 today announced that customer growth has resulted in the company doing as much business in the first half of 2022 as it did in all of 2021.
This record success represents a diverse mix of colleges — from large community colleges like Wake Tech in North Carolina to online programs at San Jose State University to public universities like Texas A&M San Antonio to faith-based institutions like Appalachian Bible College in West Virginia.
Each has committed to elevating the student experience and keeping learners engaged and feeling valued in a digital world.
Barriers like limited budget, staff, and deeply entrenched, reactive ways of communicating are all factors behind why many colleges fall short on their effort to meaningfully connect with students. In the U.S., drop-out rates are roughly 40% for undergraduate students; this segment of the higher ed student population is largely low-income and first-generation, four times higher than second-generation students.
To open more doors to previously unreachable students, colleges are using AI and behavioral intelligence to facilitate a highly personalized, student-led engagement experience.
“We’re seeing more and more schools make strategic shifts to be out in front of students with communications that are based on students’ individual preferences and needs, not the school’s,” explains Todd Heilman, chief customer success officer for Element451 who led enrollment and student success operations for over two decades before joining the company.
“Our clients are seeing higher engagement with prospects because our vast, proprietary database of student engagement behavior is optimizing their efforts,” said Ardis Kadiu, CEO of Element451. “That intelligence combined with advanced marketing automation and communication tools is changing the game for how schools can anticipate and meet student needs.”