The COVID-19 pandemic has only exacerbated the annual enrollment struggle colleges face--but predictive analytics could help

How predictive analytics helps improve student enrollment and retention


The COVID-19 pandemic has only exacerbated the annual enrollment struggle colleges face--but predictive analytics could help

Colleges and universities are under a lot of pressure to meet enrollment targets, retain existing students, and see them through to graduation — all while operating under strict budget constraints. Walking this tightrope isn’t easy, but increasingly sophisticated predictive analytics programs can help.

Each year, colleges lose up to a third of the students they accept to “summer melt,” and the global pandemic has only made the
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