A new survey shows changes to recruiting guidelines is causing college enrollment leaders to consider more aggressive recruiting techniques

Why colleges are willing to recruit other schools’ students


A new survey shows changes to recruiting guidelines are causing college enrollment leaders to consider more aggressive recruiting techniques

Many college enrollment leaders and administrators are thinking of engaging in the previously prohibited practice of recruiting students committed to or already attending other institutions, according to a new survey from EAB.

The change comes on the heels of recent revisions to the National Association for College Admission Counseling (NACAC) Code of Ethics and Professional Practices that liberalized student recruitment guidelines.

Related content: Does your student experience foster enrollment growth?

Institutions should enhance the onboarding process to strengthen affinity and provide structured early guidance that helps students build momentum toward a degree–tactics that are proven to improve retention through deeper engagement and will be invaluable in an environment where current students may be contacted by competitors, says Madeleine Rhyneer, EAB vice president and dean of enrollment management.

Laura Ascione