student recruitment

Are you using social media for student recruitment? You should be

A new survey tracks how institutions use various social media platforms for engagement and student recruitment

Higher-ed institutions should try to invest more in digital presence and digital student recruitment strategies, according to a new survey.

Although students primarily use web and social media channels to research a particular college or university, the investment in digital and web recruiting varies by institution. In fact, students often make their final application decisions based solely on online information.

The 2018 Global Higher Education Digital Marketing & Web
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  • Laura Ascione