Higher-ed leaders have to change the lens through which they view students if they hope to create learner-centered universities–and part of that change starts with segmentation.
Student segmentation involves using survey results and data to “segment” students in order to build new academic offerings and personalize campus services. This is where leaders can begin the process to better align a higher-ed institution with learn, according to The Future of Learners, just released by Pearson and higher education expert Jeff Selingo.
Students coming to campus in the 2020s will be more racially and ethnically diverse than ever before, and these Gen Z students will have different expectations for campus services, instruction, and technology.
Because these students are more vocal about what they want and expect, institution leaders can leverage the data from digital survey tools to start tailoring educational experiences to students’ preferences.
Segmentation isn’t new, but it hasn’t gained widespread adoption, and the report argues that colleges and universities should work to adopt it throughout their institutions.