A large majority of students (87 percent) said they want their higher-ed institution to be technologically savvy, according to a new survey from software provider Ellucian.

Tech savviness is even more important for nontraditional students (93 percent) and those working full time (95 percent).

The survey, Students Are Looking for Personalized Digital Experiences: Do Colleges Deliver?, reveals that 97 percent of participating students said technology outside the classroom is just as important to their success as technology inside the classroom.

Majority of #college #students say #app #personalization on #campus is a must

The results indicate that personalization should drive the app users experience, with nearly three in five (58 percent) students reporting that of all the companies or entities they engage with, their college is the furthest behind in personalizing their experience.

(Next page: How do students most want to use an app to connect with their institution?)

About the Author:

Laura Ascione

Laura Ascione is the Managing Editor, Content Services at eSchool Media. She is a graduate of the University of Maryland's prestigious Philip Merrill College of Journalism. Find Laura on Twitter: @eSN_Laura

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