TERMINALFOUR today announced the completion of a $2m investment in its higher education digital engagement platform. This is the culmination of 18 months R&D and evolves the product beyond its web content management roots to a full digital engagement platform for higher education.
In the past year, TERMINALFOUR’s flagship product has undergone an extensive re-architecture, seen the introduction of new structured frameworks and received 150 new feature enhancements. The result is the arrival of the TERMINALFOUR Digital Engagement Platform. The solution is now available in two editions: TERMINALFOUR Site Manager 8, the core web content management product, and TERMINALFOUR Engage.edu, the full digital engagement and web content management product.
Piero Tintori, CEO and Founder, TERMINALFOUR, said, “This new platform has been the absolute number one priority for TERMINALFOUR for the past year. We challenged our teams, specifically R&D, to think outside the confines of traditional web content management. To visualize a platform that genuinely addressed the content, digital marketing and online optimization needs of higher education. Then they had to deliver it.”
TERMINALFOUR has invested more than 55,000 hours of development into this latest release and grown the R&D team by 40% to bring it to market.
This is the first time TERMINALFOUR has made its platform available in two editions. At the very core of the product is a powerful web content management product. This is the underlying technology of both editions. However, TERMINALFOUR Engage.edu has been augmented with a host of measurement and engagement capabilities. These developments have all had a positive impact on user experience, performance, analytics and social media integration in conjunction with a complete redesign to the user interface.
The development and direction of the product is in recognition that universities and colleges are no longer only concerned with managing content across their online real-estate. With increased demands for transparency in terms of performance, results and student involvement there is a greater need to measure online effectiveness, engage with and create personalized experiences for every visitor.
Manage: Significant enhancements have been made to the core web content management solution all with a view to improving the user experience. These include a redeveloped inline editing environment called “Direct Edit”, a fully tablet and smart phone enabled responsive product interface, stronger asset management features, editing and publishing performance improvements and more.
Measure: To reflect the need for greater performance visibility and accountability, TERMINALFOUR is now equipped with a full performance and KPI dashboard, which includes for example Google Analytics, Social, CRM and ERP data. This can allow universities and colleges to evaluate the performance of online marketing activities even at an individual course level.
Engage: To foster greater engagement between institutions and multiple target audiences TERMINALFOUR has placed a huge emphasis on developing a platform that enables universities and colleges to build unique experiences through content targeting, personalization, improved social integration and A/B and multivariant testing. TERMINALFOUR is also releasing three new higher education modules: a prospectus and course catalog builder for prospective students, an improved campus events calendar and a course search and comparison solution.
Transact: TERMINALFOUR works within a broader ecosystem of technologies and platforms in universities and colleges. Reflecting this it has relaunched its online forms feature allowing for universities and colleges to more closely integrate with key third party systems such as CRM and higher education ERP solutions.
“We’re absolutely convinced that this latest release is a game-changer in the marketplace. This is a strong statement but universities and colleges are rightfully demanding a solution that maximizes their content, unifies their communication and online brand and contributes to business performance. We’ve delivered with this release and have ensured the product can continue to meet these evolving expectations”, Tintori concluded.