CRM software helps improve student recruitment, retention

Arizona State and the University of Alabama are among the schools that have improved their student recruitment and retention numbers since implementing CRM software.

It’s no secret that colleges and universities have struggled to recruit and retain students since the 2008 recession, but using customer relationship management (CRM) software from companies such as Jenzabar, Ellucian, and Campus Management has proven effective in elevating many schools’ marketing techniques and improving enrollment.

Campus Management’s Talisma CRM software increases efficiency across many processes and enables schools to focus their efforts more wisely. Its Strategic Enrollment Management (SEM) solution is designed to follow students after graduation and help build stronger alumni relations as well.

Talisma CRM helps automate communications with students, prospects, and alumni via eMail, chat, telephone, SMS text messaging, and print formats. The program is capable of measuring the effectiveness of its marketing efforts through analytics, allowing for more targeted and effective campaigns. Designed to work as a stand-alone program or in conjunction with a school’s existing student information system, Talisma CRM is customizable to fit schools’ unique needs.

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(Next page: How Arizona State and the University of Alabama have benefited from using CRM software)

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