Emergency notification in jeopardy if students tune out digital signage

[caption id="attachment_46105" align="alignleft" width="150"] Messages should be capable of being conveyed through digital signage in just seven seconds or less, or else students will tune them out.[/caption]

If a digital sign can’t convey a message in seven seconds, the technology runs the risk of blending into the background, one expert says—and during campus emergencies, that could prove dangerous.

Schools and departments on college campuses
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