Facebook app digitizes ‘nostalgic content’ for college alumni

Colleges are tapping into alumni information posted on Facebook profiles.

A single class picture can connect hundreds of alums with each other and their alma maters. U For Life, a Facebook application launched in December and used at 10 colleges and universities, lets schools digitize sentimental material not often accessible online, including yearbooks, sports guides, and newsletters.

Alumni relations officials said the viral effect of tagging old class photos on Facebook alerts former classmates that they’ve been identified on the social media site and draws them to the university’s Facebook page.

From there, if they’re willing to let their alma mater access information listed on Facebook—such as eMail and home addresses, phone numbers, and places of employment—the alum can access the U For Life application and connect with friends from back in the dormitory and student union.…Read More

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