[caption id="attachment_42869" align="alignleft" width="150" caption="LinkedIn has seen the largest increase in usage among colleges."][/caption]

There won’t be big gains in the number of campuses using social media next year, according to two researchers who say every college and university they studied has already hopped aboard the social networking bandwagon.

Only six in 10 colleges had an official social media presence during the 2007-08 academic year, according to the report from the University of Massachusetts Dartmouth’s Center for Marketing Research.

In 2009, 85 percent of university admissions offices were using social media like Twitter and...

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