Does your college president have a strong enough social-media presence?

If you’re the president of a minority-serving institutions (MSI) and not using Twitter, you may be missing out on a big opportunity, according to the research. Only 36 percent of MSI presidents use Twitter, compared to 55 percent of all college and university presidents.

Of that MSI group, most don’t post or tweet regularly, meaning they miss chances to connect with current and prospective students, as well as stakeholders and supporters, according to Presidential Engagement of Students at Minority Serving Institutions, a report from the Penn Center for Minority Serving Institutions, which gauges how MSI leaders can use social media to connect with and engage students.

“As the student demographics shifts to a more a technologically savvy (and dependent) student population, presidents must also shift in their engagement of social media,” the authors write. “As presidents aim to prioritize authentic relationships with students and cultivate communities on their campuses, many presidents have used social media to better engage with their students.”…Read More