Technologists: Colleges must adjust to the multi-screen world

Almost 8 in 10 people view another screen while watching TV.

Prospective college students might not browse a school’s website exclusively on their smart phones, but that’s often where the browsing starts, making the site’s mobile friendliness paramount in higher education’s tug-of-war for new students.

Responsive web design (RWD) has proven a hot topic in educational technology circles over the past few years, and a study conducted by Google, “The New Multi-screen World: Understanding Cross-Platform Consumer Behavior,” offers good news for colleges that have invested in RWD, which makes a school’s site readable on an enormous desktop screen or a shrunken smart-phone display.

Nine in 10 respondents to Google’s survey-based research said they moved from one screen to another to accomplish a goal—from smart phones to PCs, for example, or tablet computers to PCs.…Read More