
It’s no secret that teenagers today practically live online—so online is where college recruiters should go to find potential students, reveals a study about increased social media use among admissions officers at U.S. colleges and universities.
The Center for Marketing Research at the University of Massachusetts Dartmouth this month released a study that indicates significant changes in recruiting tactics as higher education warms up to social media.
The newly released data show for the first time that using social media cuts costs for college recruiters, and as a result, 86 percent of surveyed schools plan to increase investments in these tools during the next year.…Read More