Datamark and Neustar Team Up to Lead Session at 2013 Interactive Insights Summit

Attendees Learn How to Increase Engagement both Online and Offline with Segmentation

Salt Lake City, UT – April 23, 2013 – Datamark, the leader in data-driven enrollment marketing, is collaborating with Neustar, the trusted real-time information services and marketing analytics provider for higher education institutions, at this year’s Interactive Insights Summit. Executives from both companies will lead a dialog with college and university leaders, helping them transform data into actionable content so they can segment audiences, market more effectively, and measure the results.

“There is no shortage of data when it comes to enrollment marketing, but turning that data into usable information and acting on it opens up a whole new world of possibilities for marketers – they become empowered to make better decisions,” said Rick Bentz, Senior Vice President of Business Intelligence at Datamark and session presenter. “When educators understand prospective students’ behavior, outreach can be more strategic. Schools can target their efforts to reach specific prospects through the most appropriate channels with more meaningful messages – both online and offline.”

Co-presenting with Bentz is Greg Schibler, Vice President of Analytics at Neustar. The two will share their insights into how schools can better manage student inquiries, evaluate potential fit, and determine the best way to engage prospects in a compelling and relevant way. “Marketing with Reach: Increase Engagement Both Online and Offline with Segmentation” will take place on Tuesday, April 30th at 2:00 p.m.

The 2013 Interactive Insights Summit, hosted by Neustar, is focused on “Real Intelligence. Better Decisions.” Attendees will leave with fresh ideas and actionable takeaways for harnessing real-time consumer insights to personalize multi-channel interactions, mitigate risk, verify consumer information, prioritize leads, optimize marketing strategies and more, with the most innovative solutions and tools. The event will be held April 29th – May 1st at the Hotel Monteleone in New Orleans.

About Datamark
Since 1987, Datamark ( has delivered innovative, data-driven marketing exclusively to higher education. The company provides marketing advisory research services, full-service lead generation and management, and conversion marketing solutions designed to reach, engage and motivate prospective students. Focusing on performance and visibility into the student enrollment cycle, Datamark helps schools drive higher return on their marketing investment.

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