At Penn State, crisis management meant monitoring social media

On Nov. 1, Penn State hosted its second “Social Media Summit” for dozens of employees who oversee university-related Web sites, blogs and social media accounts. It was an event much like those happening at colleges across the country, as schools attempt to control their image and brand online, reports The Washington Post. Four days later, former coach Jerry Sandusky was arrested and charged with sexually molesting young boys. Two university administrators were charged with lying to a grand jury and not properly reporting suspected child abuse. Penn State’s two most public leaders — football coach Joe Paterno and President Graham Spanier — were implicated but not charged. All of the men maintain their innocence. For days, the unfolding scandal dominated news coverage and workplace conversations. It endlessly trended on Twitter and was heavily searched on Google…

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