New tool plays admissions matchmaker

A new technology platform is streamlining lead gen to play admissions matchmaker for prospective students.

In what could be considered the admissions matchmaker for higher education and students, marketing agency Higher Ed Growth has released a new lead generation tool called EduMaximizer that is aimed at helping students to match with the best institution and degree program that meets their needs, while also promoting compliance.

With student achievement and job placement becoming ever-important measures of an institution’s success, it is important for students to not only find an institution that meets their goals, but also receive important and personalized information right from the point of inquiry. According to the company’s own research and case studies of their users, EduMaximizer’s automated school searches are cutting call times in half and even boosting quality matches by 26 percent.

“Helping students narrow their focus and select a school with programs they will excel in is vital,” said Frank Healy, CEO of Higher Ed Growth. “By leveraging technology, EduMaximizer enables call centers to more effectively align an individual’s needs with programs that are the best fit for them. Selecting the right education setting up front will set students on a path for success before they even step foot in a classroom.”

Essentially, prospective students will call in to a center that uses the service, fill out some basic personal details (such as their name, age, contact info, location, etc.), give information on what sort of degree program they are looking for, and then EduMaximizer will use its custom algorithm to match them with compatible institutions.

Then, based on a prospective student’s contact preferences, it allows schools to connect with the them to streamline recruitment, create better student learning outcomes by ensuring that their students are a good fit, and help learners along their paths to future career success.

(Next page: How the admissions matchmaker tool works)

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