The world of higher education fundraising has changed considerably over the past three decades. It’s noisy out there; your message and your asks are at risk of being lost or forgotten. Not to mention, alumni from your institutions are being marketed to and solicited by thousands of relevant, deserving causes. Plus, higher education institutions are increasingly reliant on small pools of major donors for anywhere from 75 to 95 percent of their annual fundraising totals (source: Forrester Consulting).

The loss of only a few donors could have a damaging impact on fundraising goals. What can you do...

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About the Author:

Tim joined Blackbaud in October 2016 as President & GM of Higher Education Solutions. He is a visionary, award winning global marketing, sales and operations executive with over 25 years of experience at high growth technology companies. He has led worldwide sales, marketing and operations teams at leading corporations like Blackboard, SAGA Software (Software AG) and Iomega Corporation. With more than two decades of success in technology sales/marketing strategy and brand development, Tim has been named one of the “Top 10 U.S. Marketers” by Crain’s Business Marketing; “Top 100 Executives” by Advertising Age and won “Product Launch of the Year” from Marketing Computers (for the Iomega zip drive).