Online learning is entering its next phase of maturity and growth. And although we’re clearly not at the point where online learning can be considered a “mature” industry, enough edtech companies have entered the market and enough online programs are being offered that higher education leaders are looking for strategies to effectively launch or grow online programs for this new era.

Specifically, deans, faculty members, and other college and university leaders are seeking new approaches to increase enrollment in online programs, help individuals attain degrees and improve their professional lives, and extend their reach. In addition, these institutional leaders are looking...

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About the Author:

Judy Frels the assistant dean of Online Programs at University of Maryland School of Business. Frels is a clinical professor of marketing and teaches Marketing Strategy and leads Action Learning Projects at the EMBA and MBA levels at the Robert H. Smith School of Business at the University of Maryland.

Kevin Capitani is president of Pearson North America.