digital credentials

App revolutionizes digital credentials, wins higher ed industry award

ASAE, American Council on Education, Lumina Foundation and Credly award first place prize for recruiting application using “near-miss” matching to pair employers and job seekers.

Digital platform pioneer Credly, in partnership with Lumina Foundation, the American Society of Association Executives (ASAE) and the American Council on Education (ACE), announced today the winner of a special ideation challenge aimed at generating breakthrough ideas to help bridge the skills gap for education and industry association leaders.

The winning submission by Chicago-based architect Larry Kearns is a concept for a web-based recruiting ecosystem that matches candidates with potential employers based on a data-driven record of their perspectives and skills, verified by digital credentials.

The judging panel found that Kearns’ proposal for a skill matching application brought a unique perspective to connecting employers and employees and offered an innovative approach to learning pathway design and the role played by industry and trade associations.

“As the competencies critical to success in today’s workforce continue to change, employers are increasingly seeking timely, verified evidence of specific knowledge and skills while recruiting,” said Jonathan Finkelstein, founder and CEO of Credly. “This crowdsourced challenge offers a reminder that great ideas can come from unexpected places, and we’re pleased to have partnered with Lumina Foundation, ACE and ASAE to surface innovative approaches to meeting the challenge of improving equity, access and efficiency in today’s labor market.”

Near-Miss Matching Feature

The application concept puts forth an innovative ‘near miss’ matching feature, which allows individuals to identify the select skills they need to acquire to pursue new career opportunities and pathways. Kearns’ proposal offers pairs employers with candidates based on a target set of skills, instead of job titles and opaque proxies for relevant qualifications.

“As an architect, each day I design spaces that challenge status quo notions about what learning environments should look like,” said Kearns. “I’m passionate about creating innovative solutions that unlock the human capital in my own city of Chicago. This challenge gave me the opportunity to ideate about closing the skills gap between job seekers and employers. I can’t think of a more important problem to solve.”

Ideation Challenge

Launched in November, the ideation challenge sought innovative ideas in training and credentialing to better bridge the gap between education, associations, who are some of the most active issuers of industry-related certificates and credentials, and employers looking for qualified candidates and greater diversity.

“Associations play a pivotal role in the definition, teaching and credentialing of industry-specific knowledge, skills and competencies,” said Rhonda Payne, chief learning officer at ASAE. “The crowdsourced challenge showcased a wide variety of perspectives on this central truth and helped highlight the transformative potential that digital credentials have to function as a data-rich currency to facilitate career pathways and workforce opportunities.”

“As the skills demanded by the jobs of today and tomorrow continuously evolve, so must our approach to providing flexible pathways for students to get there,” said Kara Gwaltney, director of College Credit Recommendation Service (CREDIT) at ACE. “This challenge and the collaboration with ASAE, Lumina and Credly helped put a spotlight on agile, relevant and personalized learning, which is empowering students to take ownership of their professional and intellectual growth.”

John Duong, the Director of Lumina Impact Ventures added, “The community of solvers demonstrated great energy, creativity and enthusiasm for this challenge. The innovative approaches they proposed shed new light on how digital credential technology can create opportunities to increase the proportion of Americans with high-quality credentials, consistent the foundation’s mission.”

In addition to a monetary award, Kearns presented an overview of his winning solution at ASAE’s Great Ideas Conference in Orlando, Florida, in early March. Two second place winners were also selected for their proposals. They included a team from the Vreeland Institute, including Thomas S. Vreeland, and a team from M Powered Strategies (MPS). The winning proposals are available for review at

Material from a press release was used in this report.

eCampus News Staff

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