Here’s how to reach your most social, tech-savvy students

Higher-ed institutions using YouTube, Snapchat to announce student’s acceptance

[caption id="attachment_64526" align="alignleft" width="215"]student-social-snapchat Copyright: Gil C/Shutterstock[/caption]

In a trend that’s quickly catching on in many colleges and universities across the country, institutions are turning to trendy social media platforms to engage prospective students. The reason? The need to connect with a generation accustomed to smartphones and images.

One example is with a new University of
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