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How colleges can drive traffic to their web sites

Marketing expert tells higher-ed IT officials about her process for developing a loyal following online

By Dennis Carter, Assistant Editor

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Digital marketing guru Karine Joly told a group of college technology officials June 8 that it’s time for them to stop relying on gut instincts when devising ways to increase web traffic and start relying on data that can attract prospective students mulling around the internet. Read more with registration.

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