Improving Student Recruitment and Retention
University hopes $75 million computer overhaul will attract students
The University of South Carolina hopes to attract students by renovating dorms, hiring more professors, and starting an extended summer semester and an online program to complete bachelor's degrees. But…
How college websites influence students’ web experience
How are today’s students researching higher-education institutions? The two dominant audiences for college websites are prospective and current students—and a recent Ektron infograph offers insight into the different ways these…
LMS secures results for online institutions
Universities with online programs want a learning management system that is not only easily deployable, but also includes features that can improve student retention—a problem that is particularly concerning to…
Social media in higher education: Pros, cons, and overall impact
Once regarded as a passing fad, social media is now an essential language that today’s college students—and officials—must learn in order to remain relevant and well-informed.…
Student services model improves retention, satisfaction
A year ago, Ivy Tech Community College was struggling to answer and reroute phone calls to and from its many different campuses—and students waited an average of 19 minutes to…
CRM software helps improve student recruitment, retention
It's no secret that colleges and universities have struggled to recruit and retain students since the 2008 recession, but using customer relationship management (CRM) software from companies such as Jenzabar,…
New development could help colleges improve student retention
A project that aims to identify common factors for why college students transfer, drop out, or fail to complete courses has released full definitions for the more than 60 data…
How to manage barriers to online education programs
A majority of higher-education institutions consider online education programs crucial to their long-term success, according to a recent study from EducationSector. The study also examined key challenges in online education…
Niche-based digital marketing attracts nontraditional students
To improve enrollment, officials at Mount Olive College knew they would need to understand their own student population better, and identify the types of students they should target in the…
Learning analytics tools aim to boost student retention, outcomes
As policy makers and campus leaders focus on boosting college completion rates, learning analytics is a field that has exploded in importance. A number of programs now exist to help…