About half of faculty members say they don't know how to use Twitter.

Stanford University was named the most influential Twitter feed in higher education, according to a ranking of campuses’ Twitter activity that shows which schools best use the microblogging website considered a key component to college outreach.

Klout, a website that tracks the popularity of tweets, released the top-10 rankings Jan. 17, unveiling scores for each college or university based on how often a Twitter message is re-tweeted, number of followers, and how a school’s tweets are used by influential people in higher education.

Stanford finished with a top score of 70, followed by three schools that scored 64 in Klout’s ranking: Harvard University, Syracuse University, and the University of Wisconsin-Madison campus.

Others on Klout’s list were the University of California-Berkeley, Tufts University, Butler University, Temple University, the University of Minnesota, the University of Texas at Austin, Indiana University-Bloomington, and Marquette University.

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Klout’s Top-10 lists reach beyond higher education, including the site’s “Top 10 Most Retweeted Twitter Users” (Justin Bieber leads that list) and a ranking of mommy blogger Twitter feeds. The site uses more than 35 indicators to calculate a Twitter user’s presence, and generates scores from 1-100.

Klout’s amplification score indicates the likelihood that a Twitter user’s content will “be acted upon” – retweeted, for example. Stanford’s amplification score is 45, slightly below Harvard’s score of 47. Near the bottom of the top 10, Marquette’s amplification score is 34.


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