Good digital signage engagement means a cohesive system and content strategy

visual-digital-communicationDigital signage screens are becoming a popular and integral part of the university campus visual communications. However most of the screens are not being utilized efficiently or effectively due to the lack of a cohesive campus-wide system and content strategy. The digital signage screens on campus are often being misunderstood and mistreated.

Screens on university campuses are not a new concept, since campus TV broadcasting has been implemented for decades. However, in just the past 10 years, new screens have been popping...

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