College students aren’t flocking to Twitter, but they’ve proven more likely to type the 140-character updates than most demographic groups, especially teenagers and young adults.
Of American adults who use the internet, 8 percent use the microblogging site Twitter, according to a recent survey from Pew Internet & American Life Project. Only 2 percent of the more than 2,200 respondents use the site on a daily basis.
One of the most striking contrasts can be seen in tweeters’ education levels: 9 percent of those with some college experience used the platform, equaling the same percentage of tweeters who had completed college or moved on to post-graduate education, according to the Pew findings.
Twitter, which launched in July 2006, has about 100 million users, according to industry estimates. That’s about one-fifth the number of Facebook users.
The Pew survey found that 14 percent of 18-29-year-olds use Twitter, doubling the percentage of 30-49-year-olds who use the site. One in 10 women surveyed user Twitter, and about 7 percent of men.
Web users who live in urban areas are most likely to tweet, with 11 percent saying they regularly use Twitter. Only 5 percent of Americans in rural areas use the website, according to Pew.
More recent news on Twitter use in higher education:
The survey showed that African Americans and Hispanics were more than twice as likely to use Twitter as white respondents.
Social media professionals said that while the Pew survey illustrated that many Twitter users log on frequently–one in four said they checked the site several times every day–there were an alarming amount of tweeters who didn’t keep up with the fast-paced information exchange.