[caption id="attachment_47127" align="alignleft" width="150" caption="Universities are using data to help make more calculated decisions."][/caption]

As campuses seek to target prospective students and spend precious funds most effectively, more administrators are learning about predictive analytics—statistical techniques that gather data and help campus leaders make predictions about the future.

During its Business Analytics Online Education Conference, IBM tapped a number of college administrators to share their experiences with predictive analytics, and how the trend is helping to improve campus operations.

“Predictive analytics plays a very big role in terms of enrollment,” said Jimmy Jung, assistant...

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