College libraries gravitate to social media in fight for relevancy

Researchers warn that Facebook might not suit college libraries' mission.

Campus library administrators have found that while they can’t force students come to the reference desk with questions and suggestions, they can bank on students scanning their Twitter and Facebook feeds.

What once was designated for the most technologically experimental and progressive college libraries is now commonplace: creating social media accounts; updating pages several times a day; taking questions via tweet, text, and instant message; and creating videos that answer students’ most-asked questions.

And while not every library technology initiative has thrived on college campuses, officials said they’ll keep trying new strategies, knowing that without some social networking presence, campus libraries could fade from relevancy.…Read More

Using the cloud to deliver reliable IT services

Westmont has uploaded more than 3,000 audio and video files to iTunes U.

With a host of new technologies, thousands of lectures and lessons uploaded to iTunes University, and a newly refurbished library that caters to the needs of today’s college students, Westmont College in Santa Barbara, Calif., is our eCampus of the Month for January.

The private, Christian liberal arts college with 1,300 undergraduate students has implemented predictive modeling and cloud-computing programs to save money and spend budgets efficiently, becoming a model for small schools looking for ways to survive the slumping economy.

Here, Reed Sheard, vice president of advancement and information technology, describes the school’s programs and its keys to success.…Read More