Analytics: Not just for IT anymore, educators say

The rise of analytics is partly due to the popularity of social media.

Demand for business school graduates who can gather, analyze, and translate reams of online data will steadily rise over the next decade – a statistic that could make business analytics curriculum a focal point for campuses large and small.

A partnership between Yale University’s School of Management Center for Customer Insights and IBM, announced April 29, gives business analytics a high profile in higher education, as Yale business students will get free access to IBM’s analytics technology and curriculum that, until recently, was only essential in the IT world.

The ability to make sense of millions – sometimes billions – of bits of information can make a recent graduate valuable to companies with a strong online presence, Yale officials said.…Read More