Digital Signage Expo debuts “Digital Signage in a Connected World”

More than 180 exhibitors will be present at DSE 2012.

Digital Signage Expo (DSE), an international tradeshow and conference dedicated to digital signage, interactive technologies, and digital Out-of-Home Networks (DOOH), will present new educational opportunities for the first time March 6-9, 2012, at its annual event in Las Vegas, themed “Digital Signage in a Connected World.”

Both the Keynote speaker and Keynote thought-leadership panelists will expand upon the “Connected World” theme with forward-looking perspectives on the industry. The theme also will play a large role in almost every one of the eight DSE 2012 seminar tracks.

“Digital signage has emerged as a distinctly new industry, but it also is part of a larger fabric of connected digital devices, including computers, smartphones and tablets — all of which provide new ways of engaging consumers through digital signage technologies,” said Richard Lebovitz, Educational and Editorial Director for Exponation LLC, which produces DSE.…Read More

Digital signage competes for students’ attention

UC Irvine recently upgraded its campus's digital signage.

Budget-conscious colleges and universities are finding digital signage not only helps them improve their campus-wide communications and emergency messaging, but many discover that it’s cost-effective and eco-friendly. And the signs might just make students glance up from their smart phones.

The need for improved communications is driven by a consumer electronics industry that has created a generation bombarded with engaging messages all day, every day.

As a result, students tend to ignore messages that don’t meet their high standards for media and its messages.…Read More

Signs of the times: Digital displays go to college

Colleges use digital signage to warn students of campus emergencies.

From revenue-generating message boards at concession stands and athletic venues, to point-of-sale displays at campus bookstores and alumni gift shops, to distance-learning applications and asset-reservation panels outside lecture halls and conference rooms, to giant video walls in football stadiums and basketball arenas—digital displays are becoming ubiquitous at colleges, universities, and even in some K-12 facilities.

Nearly 20 percent of U.S. colleges and universities now use digital signage in some form, according to industry veterans attending the 2011 Digital Signage Expo (DSE) at the Las Vegas Convention Center in Las Vegas, Nev., Feb. 22-25. DSE is the official show of the Digital Signage Federation.

These electronic displays come in virtually all sizes and shapes. Some are stand-alone, self-contained units.…Read More