Analytics used to make better admissions decisions and increase students' chances for success
For private, not-for-profit universities such as Ithaca College (IC), assembling a freshman class that will stay through to graduation makes both good economic and academic sense. However, with the number of potential applicants in its region declining even as internal pressure to increase its minority population grew, IC needed to boost the number of applications it received and find a better way to identify the most promising candidates.
