Increasing Student Engagement With Salesforce.Org Education Cloud
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Higher education institutions are increasingly challenged to meet the changing needs and expectations of students while nurturing alumni and donor relationships. In an era of increasing student expectations, universities should provide a connected and personalized experience throughout the entire student journey. Just like a traditional marketing customer journey, higher ed can use the tools and capabilities of constituent relationship management (CRM) to support that journey – but the data model and user experience must be tuned to meet the needs of educational institutions.
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