5 Pillars and 5 Pitfalls to Higher Ed Unified Communications

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Any crisis for a university, such as a global pandemic, will reveal how truly unified or disconnected a university’s communications strategy is. Are your constituents receiving multiple overlapping messages? Is the messaging timely and relevant to them? Are they receiving a unified and consistent message that shows the university is internally aligned? Chances are good that your marketing and communications team had to answer these questions in 2020.

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