Denver — March 28, 2014 — As the American Association of Collegiate Registrars and Admissions Officers 100th annual meeting kicks off in Denver this weekend at the Colorado Convention Center, recruitment, retention and student success continue to be top-of-mind priorities at member higher education institutions.

Slated for March 30 through April 4, the centennial meeting will address challenges that did not exist just a decade ago. According to AACRAO, today’s colleges and universities face opportunities and challenges from the growing presence of social media and its many uses in recruitment and retention, to the need to adapt quickly to rapidly evolving...

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